Bitsonauts Academy: 90% Certified in 60 Days | Case Study

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Client Bitso

~9 million users

>~600 employees across MX · BR · AR · CO

Employee training

In just weeks, the team moved from ad-hoc expert sessions to a consistent, company-wide learning experience. Motivation and clarity increased, and the academy became the baseline for onboarding.

What changed at a glance

Before

Repeated expert workshops
Ad-hoc onboarding flow
Inconsistent delivery across teams

After

Scalable academy delivery
Standardized week-1 onboarding
Consistent content everywhere

Consistency

Org-wide

New hires + same content across teams

Engagement

↑ 90% completion

Across all departments

Cost-efficient

$2 / employee / mo

Low upskilling & training costs

Time Saved

3–4 h / month

Per expert (no repeat intros)

When Bitso started expanding rapidly across Latin America, their internal knowledge didn’t scale at the same speed. Teams in Mexico, Brazil, Argentina, and Colombia needed a shared foundation to understand blockchain, crypto, stablecoins, and cross-border payments. Without a formal academy, onboarding was patchy, experts repeated the same workshops, and new hires often struggled to catch up.

The challenge was clear: Bitso needed a structured way to build crypto literacy at scale, without overloading their specialists.

We achieved a 90% course-certification rate among employees, ensuring they have the minimum crypto knowledge we expect of them.

Maria Achaga, People & Culture Lead, Bitso

This gap wasn’t just about efficiency: it was about confidence and culture. Employees wanted clarity, leaders wanted consistency, and everyone needed a common language for crypto. That’s when Bitso partnered with App-Learning to launch an academy that turned scattered materials into a single, engaging experience.

Vertical Timeline – Learning Steps

Solution Timeline

The rollout didn't just replace workshops with digital modules. It redefined how knowledge circulated inside the company. By packaging 18 interactive chapters in both English and Spanish, the academy met employees where they were - across different countries and roles - while keeping the message consistent.

The gamified format kept learners motivated, and certificates gave them tangible proof of progress.

⏱

~95% saved time

Discovery (Week 1-2)

Mapped must-have competencies with Maria's team.

Why it mattered. Content fits real workflows.
Rapid Build (Week 3-8)

Created an 18-chapter core and 18-chapter advanced level, both available in English and Spanish.

Why it mattered. No strain on L&D, inclusive across countries.
Launch of Platform

Integrated Okta SSO for seamless one-click access and connected BambooHR to provide real-time progress tracking.

Why it matters. Engagement up and People Ops has live insight.
After Launch

Published Stablecoin deep-dive module.

Why it matters. Keeps the curriculum aligned with the roadmap.

The impact went beyond efficiency. With onboarding now built into the first week, new hires entered their roles with confidence. Internal experts were freed from repeating the same training sessions, saving hours every month. Most importantly, Bitso established a scalable foundation: employees spoke the same crypto language, engagement surveys rose, and the academy became a visible sign of the company’s commitment to professional growth.