Bitcoin isn’t difficult because people are careless. It’s difficult because a newcomer faces unfamiliar words, unclear risks, and a flood of contradictory advice. Questions like “What’s a wallet?”, “Where do I keep my keys?” or “How do I send safely?” don’t have short, intuitive answers. People need a safe path that explains fundamentals step by step, builds confidence, and lets them try one real action without fear.

Simple Bitcoin Logo
User icon 150K Downloads Globe icon 175 Countries Speaker icon 8 Languages Star icon Best-rated Learn2Earn App

If you run a consumer product, an exchange, a neobank, a wallet, or a community that needs a clean learning path, this is for you. The Simple Bitcoin Academy (SBA) shows how to meet a mainstream audience. Our learners are mostly between 18 and 35, distributed globally, with a large audience in the United States.
Two-thirds are male, one-third female - above industry average for female participation. The academy exists purely for education: it teaches fundamentals and guides people to their very first payout, so learning is tied directly to action.

Bitcoin clicks when you try it. That’s why our academy is designed around learning and doing.
Portrait of Yannic Fraebel
Yannic Fraebel, Co-Founder & Educator, App-Learning

Why users love it

The journey begins with the Bitcoin Beginner module. Lessons are bite-sized and interactive. Users swipe through explanations, see examples, and answer quick questions. Each action earns tickets. Tickets feed into a spin wheel, where learners can win small amounts of Bitcoin (Satoshis). This is their first real transaction - a payout that moves value to their wallet. Suddenly, Bitcoin is no longer abstract. It’s something they’ve used.

Withdraw Flow Mobile Simple Bitcoin App

Certificates mark progress. Completing Bitcoin Beginner unlocks a personalized PDF with the learner’s name, the date, and the content covered. It’s proof of effort and a motivator to continue.

They feel guided, not lectured. They see progress at every step. And they get a first real experience that makes Bitcoin tangible. The loop is simple: learn a bit, try a bit, receive a small reward, and return tomorrow for more.

"I use it as my go to education resource for anyone getting started on their Bitcoin learning journey."
Hector Alvero

Hector Alvero

Founder, Rhino Bitcoin

"Fun new #bitcoineducation app!"
Daniel Prince

Daniel Prince

Host of The Once Bitten Podcast

"As a Bitcoiner, I love SBA: it makes explaining to friends easy and saves me from repeating the same newbie answers."
Philipp Hartmannsgruber

Philipp Hartmannsgruber

Board member,
Bitcoin Bundesverband

Microlearning,
built for the attention economy

Research shows short learning units reduce overload and improve outcomes. Recent reviews and meta-analyses confirm that microlearning improves performance and reduces cognitive load compared to long sessions. People learn more effectively when content is broken into small steps and delivered in context.

For Bitcoin beginners, this format is a perfect match. Most new SBA users complete the Bitcoin Beginner module and proudly download their certificate. It’s a clear end point that motivates them to continue.

Why it works

Studies consistently show gamification boosts motivation and learning outcomes - when the design fits the context. A 2024 meta-analysis found positive effects on academic performance, while other reviews highlight stronger engagement when game elements are tied to meaningful actions.

Gamification mechanics

Tickets

Earn tickets for every action and see your progress build instantly.

Spin Wheel

Turn tickets into spins for surprise rewards and extra motivation.

Certificates

Finish a course and unlock a certificate you can download or share.

Leaderboard

Climb the leaderboard and see how you rank against other learners.

Referral

Invite friends and earn a 10% bonus on their rewards: growth made social.

Learners report that these touches make chapters less repetitive, which mirrors research that engagement rises when mechanics align with learning goals. Some studies show neutral or negative effects when gamification is poorly applied - which proves why thoughtful design matters.

Incentives help people cross the gap from “interested” to “engaged.” Field experiments in online education show monetary incentives improve engagement, and lottery-style rewards often perform better than fixed payouts. They create anticipation at low cost.

If you give people a clear path and a small win, they’ll surprise you with how far they’ll go.
Portrait of Julian Baumann
Julian Baumann, Co-Founder & Developer, App-Learning

SBA proves the point. The news section lets users earn spin tickets by reading articles. Many return daily for years, spending thousands of hours engaging with content.
It’s not only the Bitcoin reward that drives this, but the variable reward loop:
Learn → Earn ticket → Spin for sats → Return tomorrow.

For partners, the reward itself is flexible: Bitcoin, loyalty points, vouchers, or internal tokens. The mechanic stays the same, only the currency changes.

Why it matters for your business

A working academy reduces confusion, builds trust, and creates confident first-time users. Financial literacy research confirms that higher understanding leads to better behavior - from saving more to comparing prices.

Crypto literacy follows the same logic. Studies show that digital asset literacy directly influences adoption and user behavior. Clear education expands the top of your funnel and reduces fear at the moment of action.

Using the same formula for your audience

  1. Starter path → quick win

    Kick off with a mini-path that delivers one concrete outcome.

  2. 5 min. per lesson

    Explain, practice, or check.

  3. Small, variable reward

    Occasional spins or tickets keep anticipation high.

  4. Show proof

    Make progress visible and shareable through badges to reinforce momentum.

  5. Keep the loop alive

    Daily content, notifications, and timely tips bring learners back.

If you want your audience to feel confident, give them a first win. A short lesson. A safe try. A small reward. A visible certificate. Repeat tomorrow.

That’s how Simple Bitcoin App turned curiosity into real experience. You can do the same with your own branded academy: built fast, adapted to your rewards, and loved by your users.

Transform complexity into clarity.

Let’s design an academy your users will love.