Integration speed
<2 months
In-app academy via React integration.
In a few weeks, Invity went from static content to a living academy inside the app. Learners get clarity and momentum, product features are explained right where users need them, and buy intent grows with every lesson.
What changed at a glance
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Curriculum shipped
19 lessons
Two modules designed for first principles learning.
Business value
~95% cost saved
Compared to building an in-house academy from scratch.
Before
- Low interactivity & long text formats
- No scalable content process for an academy
- High manual effort across multiple content roles
After
- Swipe based learning with quizzes & certificates
- LMS that scales across modules & languages
- CTA Content marketing embedded inside the app
Invity wanted an academy that lives inside the product, not outside it. The goal was twofold. First, teach Bitcoin from the ground up in a friendly way. Second, tie learning moments to product moments, so users discover features and can start buying with confidence. Invity had seen the Simple Bitcoin App and wanted the same learner delight and outcomes inside their own app.
Scalability, flexibility, and speed stood out. The swipe format and AI assisted course creation made production faster, engagement improved, and the whole process felt simple. Five out of five.
The collaboration with Invity started with a clear ambition: to bring education directly into the app and make it feel like a natural part of the user journey. Together with Denisa Faltová and her team, we scoped the first modules and designed a curriculum that would guide newcomers through Bitcoin from the ground up. Within less than two months, we delivered a fully embedded React integration that worked seamlessly across Invity’s app, complete with intuitive navigation and progression. The content was created in English and Czech, combining AI-generated outlines and full text drafts with Invity’s editorial review to ensure accuracy and local relevance. The academy launched with 19 lessons, 6 quizzes, and around 150 original illustrations, all woven into a narrative that was both educational and visually engaging. In addition, we embedded contextual calls-to-action that explained Invity’s SmartSTAX strategy and highlighted core product features at exactly the right moments, so that learning naturally led to exploration and buying.
Solution timeline
The impact of this integration was clear from day one. Invity, which previously relied solely on newsletter and social media formats, now had a dynamic academy that turned education into an engaging, swipe-based experience. Users encountered short questions, certificates, and vivid illustrations that kept them moving through lessons in under five minutes each, while also discovering the app’s features in context. Content production became dramatically faster thanks to AI-assisted authoring, reducing manual effort and freeing up internal resources. Engagement rose because learners found the experience interactive rather than passive, and user satisfaction grew as they realized the academy was not an external add-on but a core part of the app. The result was a stronger link between education and action: better understanding of Bitcoin translated into higher confidence in using Invity’s services.
Behind the scenes, the decision to work with App-Learning carried important business value. Building a comparable academy internally would have required months of work from engineers, designers, content creators, and QA teams, alongside ongoing maintenance. Every layer — from React integration and gamified mechanics to localization and analytics — would have demanded significant investment. By adopting our ready-made framework, which had already been tested and refined across multiple academies, Invity avoided this risk and accelerated time to launch. Instead of reinventing the wheel, they focused their efforts on shaping the right learning story and embedding product CTAs, while relying on proven technology and workflows that scale smoothly to new modules and languages.
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